Humans are typically motivated to change their lifestyle habits for one of three reasons:

  1. The detrimental effects of an animal-based diet on their health
  2. The devastating effects of an animal-based diet on our planet
  3. The inconceivable, inhumane, suffering and abuse inflicted on animals 

If you are like me, you are motivated by all three.  Everything in life that we do, we do with a purpose, and we do it with purpose. The most effective and successful people know exactly what their purpose is in any given situation, they align their actions accordingly, and they find great passion in fulfilling that purpose.  This goes for choosing the type of lifestyle you want for your life as well. For example, if you should decide, and I hope you do, to adopt a lifestyle that is more plant-based centered, know what your purpose is for doing so.  Maybe it's for the animals, you want to choose a more compassionate way of eating, and stop contributing to the industries that are inflicting so much suffering on these sentient beings.  Maybe your health is deteriorating and you want to improve your quality of life so you can watch your children grow up, see them get married, and be present and active with your grandchildren, etc... Or maybe you are outraged at how our own government allows the meat, dairy, and big food industries to destroy our planet’s finite resources for their own financial gain using our tax payer dollars. Whichever it is, own it, because as you begin on your journey towards a whole foods plant-based lifestyle, your purpose will drive you and keep you strong in moments of temptation.  Even if you are already on a plant-based diet, never lose sight of why you are doing what you’re doing. 

I've been procrastinating adding content to this page because it is so hard for me to think about the brutality inflicted on animals every second of every minute of every hour of every day.  However, ignoring this fact by not sharing it with others won't change a thing, and my mission is to change the world with the help of you...yes you, the one who is reading this right now.

Roughly 100 billion animals per year live a miserable life only to be slaughtered for humans to eat their tissues and their flesh.  Check out this clip from the documentary Cowspiracy...which I STRONGLY recommend everyone watch!

While I know what goes on every day at factory farms, it pains me too much to think about it, let alone write about it. However, the videos I post on this website do a very good job of depicting the type of content I want the world to know.  Check out this TedTalk below on CARNISM - Defined by Dr. Joy, as the invisible belief system that conditions people to eat certain animals, much like vegetarianism and veganism are belief systems whereby people refrain from eating most or all animal products.  "Carn" means "flesh", and "ism" denotes a belief system. 

Because carnism is an invisible belief system, most people view eating animals as a given rather than as a choice.  "Real men eat meat" is a true stigma in society today!  When eating animals is not necessary to our survival, and today it is not, then it is a choice.  What people believe about the animals they eat has a dramatic effect on their thoughts, feelings, and behaviors toward animals raised for food.  People eat only eat certain animals, but they don't stop to think about why they find the meat of some animals disgusting and the meat of other animals appetizing, or why they eat any animals at all.  To learn more about carnism, visist and please check out the 19 minute video below...